Original concept and extended identity system developed for a Chinese comfort food restaurant, including coasters and a responsive site mockup. Phonetically, "è" translates to "hungry" in English. Visual research into Chinese propaganda posters and images was utilized to achieve a paradoxically whimsical illustration style.
Nested beverage and main menus with cutout artwork overlay interactions
Transparent imagery backgrounds of organic forms and patterning on the envelopes create a subtle surface texture to reinforce the brand's aesthetic.
Responsive website mockup for various Apple devices / screen sizes