è Chinese Comfort Food - Extended Identity

Original concept and extended identity system developed for a Chinese comfort food restaurant, including coasters and a responsive site mockup. Phonetically, "è" translates to "hungry" in English. Visual research into Chinese propaganda posters and images was utilized to achieve a paradoxically whimsical illustration style.

Nested beverage and main menus with cutout artwork overlay interactions
Transparent imagery backgrounds of organic forms
and patterning on the envelopes create a subtle
surface texture to reinforce the brand's aesthetic.
Coasters
Responsive website mockup for various Apple devices / screen sizes

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Insert copy here, which should vary depending on your region. Accept